Henrik Lindholm on how to be more sustainable and still sell backpacks

In this conversation our Threads correspondent Gijs Spoor speaks with Henrik Lindholm of ethical backpack brand Sandqvist. Henrik candidly discusses the frustrations and obstacles he sees on the path to a truly fair and green garment industry and his experience with various attempts to overcome them.

Together, Gijs and Henrik explore the possibilities and limitations of individual brands to make a difference in areas such as Living Wages (How to define it? Who pays? Can it add brand value?) Freedom of Association (does the union system still work?) and overconsumption (will consumers ever choose repairing over replacing? Can brands aim for other goals than maximising sales?).